What is the Swipe File :
The best marketers are always on the lookout for ideas; they draw them from texts written by others.
A Swipe File is used to organize and collect all the great documents, articles, promotions, sales letters and advertisements that may inspire you.
Note that these texts do not necessarily use the same theme as yours, but that they contain elements that have struck you – and that have marked the public.
It is not a question of copying these documents, but of taking inspiration from their style, their structure or their catchphrase.
It is important to be well organized to access ideas quickly; There are several ways to build a Swipe File.
For example, you can use Evernote, an application that stores text and images and access them from your computer as well as from a smartphone or tablet.
In this pack, you can find a lot of model to swipe file :
- 3 promo emails
- A sales letter in html with thank you page
- 20 swipe files